1950s Long Beach [CA] Newspaper Promo: Supermarket Advertising, Chicago Ad Men +

Description

This is a 1950s vintage promotional advertising giveaway from the "Press-Telegram" newspaper in Long Beach (including Lakewood), California. The item is a booklet "somewhat resembling" a comic book, titled "2 Guys From Chicago Visited Long Beach, California," measures 4 5/8" x 5 1/2", illustrated, red/black, 16 pages, complete, and focuses on potential advertising for the retail supermarket industry. The "Two Guys From Chicago" depicted are two actual real life executives from the ad agency "Foote Cone & Belding"; and the southern California grocery stores identified include: Vons, Dollar, Mayfair, Hiram's Market, McDaniels, Iowa Pork Shops, Coles, Thriftimart, Market Basket, and Boy's Market.
Condition:
There are traces of light handling; a name is written in pencil on the top of the front cover; a little soiling on the bottom of the back cover (see scans). See my listings for other unusual and interesting vintage items.
Multiple purchases are combined with a single postage charge
. All items are shipped sleeved in plastic, and sandwiched between sturdy cardboard.